Misuse of "Craft" And Similar Terms Increasingly Bring Scorn and Litigation

"It’s not surprising that the power of the words, “craft” “handmade” “small batch” would be adopted by large brands and used despite the intent of these words. When a brand sells hundreds of thousands or millions of cases, one needs to wonder whether the use of these words is marketing hype (as in “smooth”) or outright fraud. At the same time, there are also small distillers jumping on the bandwagon without the real credentials." -- When is the term ‘craft’ authentic and when is it marketing hype?

This post from an online label-checking service shows how widespread the issue actually is: Handmade, Homemade, Handcrafted — What’s Safe These Days?